Social Networking Secrets – Part 1

Two Sides of the Same Coin

Courtesy of  www.flickr.com

By Hector Cisneros

Have you ever wondered what the relationship is between face to face networking (aka word of mouth marketing) and social media marketing? Have you noticed all the similarities between these seemingly very different marketing venues? I mean, come on, with word of mouth you’re having a one to one meeting at a coffee shop and with social networking you’re posting current events in your industry, right? How could these two very different venues have any similarities at all? Well, in this series I will cover over three dozen similarities that these marketing systems have in common. It is my hope that once you understand the commonality of these venues, you will start to use them synergistically to gain more followers, prospects and long term loyal customers. In part one of this series, I will cover how these two systems are two sides of the same coin. In part two I will cover how both use the “Secret of Giving” and in part three I will explain how both require proactive engagement for your ultimate success.

How to Make Friends and Infulence People in the New Century - Another Look!

By Hector E. Cisneros


The last 25 years have ushered in sweeping changes in our society. 

My Cyber Social Map (Photo credit: frankdasilva)

Personal relationships have been devalued to some extent by the introduction of social networks. We have gone from a society of people having a face-to-face relationship to a society that spends a large amount of time in virtual relationships. We have many cyber friends we don’t even know. Younger people spend more time text-ting each other than actually speak to each other. Often they are even in the same room (or in the same car).  Facebook is now running commercials showing that people would rather be on their Facebook phones, reading their news feed, than interacting with their families at the dinner table. The fact is, we live in an internet-enabled world, and all of us need to take responsibility for building real relations based on trust, mutual benefits, proven performance and credible results . So, in this article I am revisiting and update my view on what it takes to build strong relationships in business and in life and how to make friends and influence people in the 21st century.

Making Sense of Internet Marketing

By Hector Cisneros

Have you ever entered a conversation about marketing and became instantly perplexed by the terminology being bantered around? Did you get confused trying to follow the how, what, when, and where in the marketing plan? At the end of the conversation, did it seem like an epic tale spoken in Greek? If this is where you are with regards to internet marketing then this article is for you. This article is part of a series that is designed to cover basic terminology and actionable elements, as well as give specific steps for developing your own marketing plan.

Seven Valuable Benefits Social Networks Provide and Social Media Marketers Covet

Today I was asked the most important question encompassing the subject of Social networks and social media marketing. The question I was asked is; What is the value of social media marketing, that is what are the benefits of social media like Facebook, Twitter, LinkedIn and Google+. Although these social networks are diverse in nature, they have common values both to subscribers and business people alike. That’s right, even though these networks operate in very different ways, their users often have very different motivations, different backgrounds and personal needs. They all provide these seven values to all that use them. Read on and find out why social networks and social media marketing is changing the face of the internet from what we know to what it will become.

Battle of the Browsers, Internet Dominance and Why Your Choice Matters!

The internet is an ever changing landscape the creates long term evolutions in the way we think, act, work and play. Every so often a milestone takes place that has great significance. A very recent change that took place was that Google Chrome displaced the Internet Explore as the number one browser in the world. Microsoft’s Internet Explorer held the reins for 14+ years. Now a Microsoft rival and Internet corporate giant has taken the lead. In this article I will tell you why this is an important milestone in our lives. I will also share with you some of the features which I believe explain why Chrome is now number one and why the Internet Explorer has fallen behind. Read on and learn why we are in the Google Chrome era.

Six Clear Reasons why you should be using Social Media to build your Credibility

An Ad agency client asked me the other day to provide them the primary reason why their clients should use Social Media as part of their advertising mix. Specifically they were talking about Facebook, Twitter and Angieslist. The answer to this question is often confusing and misstated. This article provides six concise reasons why Social Media is so important today.  Reading this article will make it easy for the reader to see why Social Media has risen so quickly in advertising circles and it will help them prosper from using it.  Here are a few reasons why they should use Social Media as part of their marketing mix. 

What Does the Public’s Uncontrollable App-etite Mean to You?

Here is a great blog written by my friend and partner Carl Weiss.  He allowed me to post this blog on my site because I asked him if I could share it with you. Read and enjoy, this is really great and informative stuff.

“There’s an app for that.”  How many times have we all heard that phrase during the past couple of years?  Allow me to put it into better perspective for you.  During the last week of 2011, 1.2 billion apps were downloaded, with 242 million apps being downloaded on Christmas day alone.  While that number may seem staggering, it is even more so when one considers that less than 11 billion apps were downloaded in all of 2010.  Add to that the fact that it is predicted that the number of mobile apps offered by companies will increase by a factor of 10 in 2012, and it is clear that the public’s App-etite is clearly uncontrollable.