Top Tips and Tools to Make Your Next Online Presentation Sizzle

By Hector Cisneros

Have you ever wanted to know how to expand your reach, audience and customer base? Most of us who engage in word of mouth networking know that doing a presentation in front of your networking group is a great opportunity to educate the crowd, expand your reach and obtain leads and new customers. What if you could do that same thing without any drive time, gasoline cost or having to set up in an unfamiliar room? Well, you can accomplish this by providing your presentation online. In this episode of Working the Web to Win, we will cover the basics needed for any good presentation, then explore several of the best online presentation tools, plus provide some useful ideas to make those presentations work overtime for you.

Networking Secrets & Best Practices - Part 2 - The Givers Secrets

Courtesy of WorkingtheWebtoWin.com

By Hector Cisneros

Have you ever wondered why some networkers are phenomenally successful and other struggle to even get one referral? Why is it that many are attracted to a few seemingly special networkers and others are shunned? Could it be that there is a secret that these few Super Networkers know, that others do not? Part one of this series shows the relationship between face to face and online social networking.  In this second part of Best Practices of Social Networking Secrets series, I will cover what those Super Networkers know - the secrets that makes Super Networkers magnetic. The secret that brings them followers and referrals far beyond the average business Networker. The magical secret of Giving! Giving you say? It can’t be that simple. Well, I didn’t say it was simple or even easy, but yes, giving is the magical secret. In Part three of this series we will explore another secret that demonstrates that there is no substitute for proactive participation. But in this article we will expose Giving in all its glory. We will explore what has taken me a lifetime of learning. Now let’s explore what I mean by giving, so that you can use it to produce massive positive result for you and your business.

Courtesy of Wikipedia

Networking Secrets & Best Practices: Part 3 – There is no Substitute

By Hector Cisneros

I have been actively networking in a number of organizations since the early 1980’s. In fact, I have been a BNI member for 25+ years. A Member of the local Chambers of Commerce even longer. My experience, tells me that most people get out of social networking what they put into it. People often come up to me after a speaking engagement and ask, what is the magic formula for networking success. How can they become successful as a social Networker? My answer is always the same, it’s not a magic formula, although many perceive it to be a secret, a powerful principle or other hidden system of techniques. My answer always state that the secret is in plain sight. Look at the word “network” and the answer is in the title itself. The first parts of this series addressed the relationship between face to face networking and social media. Part two addresses the secret aspects of Giving. In part three of this series, we will discuss the habits that must be acquired and followed, in order to become a consummate Networker. We’ll be looking at 15 important habits which will guide and drive your success. So let’s get to work and begin by dissecting the term Social Networker.

Social Networking Secrets – Part 1

Two Sides of the Same Coin

Courtesy of  www.flickr.com

By Hector Cisneros

Have you ever wondered what the relationship is between face to face networking (aka word of mouth marketing) and social media marketing? Have you noticed all the similarities between these seemingly very different marketing venues? I mean, come on, with word of mouth you’re having a one to one meeting at a coffee shop and with social networking you’re posting current events in your industry, right? How could these two very different venues have any similarities at all? Well, in this series I will cover over three dozen similarities that these marketing systems have in common. It is my hope that once you understand the commonality of these venues, you will start to use them synergistically to gain more followers, prospects and long term loyal customers. In part one of this series, I will cover how these two systems are two sides of the same coin. In part two I will cover how both use the “Secret of Giving” and in part three I will explain how both require proactive engagement for your ultimate success.

How to Make Friends and Infulence People in the New Century - Another Look!

By Hector E. Cisneros


The last 25 years have ushered in sweeping changes in our society. 

My Cyber Social Map (Photo credit: frankdasilva)

Personal relationships have been devalued to some extent by the introduction of social networks. We have gone from a society of people having a face-to-face relationship to a society that spends a large amount of time in virtual relationships. We have many cyber friends we don’t even know. Younger people spend more time text-ting each other than actually speak to each other. Often they are even in the same room (or in the same car).  Facebook is now running commercials showing that people would rather be on their Facebook phones, reading their news feed, than interacting with their families at the dinner table. The fact is, we live in an internet-enabled world, and all of us need to take responsibility for building real relations based on trust, mutual benefits, proven performance and credible results . So, in this article I am revisiting and update my view on what it takes to build strong relationships in business and in life and how to make friends and influence people in the 21st century.

Making Sense of Internet Marketing

By Hector Cisneros

Have you ever entered a conversation about marketing and became instantly perplexed by the terminology being bantered around? Did you get confused trying to follow the how, what, when, and where in the marketing plan? At the end of the conversation, did it seem like an epic tale spoken in Greek? If this is where you are with regards to internet marketing then this article is for you. This article is part of a series that is designed to cover basic terminology and actionable elements, as well as give specific steps for developing your own marketing plan.

Seven Valuable Benefits Social Networks Provide and Social Media Marketers Covet

Today I was asked the most important question encompassing the subject of Social networks and social media marketing. The question I was asked is; What is the value of social media marketing, that is what are the benefits of social media like Facebook, Twitter, LinkedIn and Google+. Although these social networks are diverse in nature, they have common values both to subscribers and business people alike. That’s right, even though these networks operate in very different ways, their users often have very different motivations, different backgrounds and personal needs. They all provide these seven values to all that use them. Read on and find out why social networks and social media marketing is changing the face of the internet from what we know to what it will become.