The Secrets to Building an Audience for Your Business

By Hector Cisneros

Courtesy of  Pixabay

We are now more than a decade into the 21^st century. Our world has evolved from one where the dominant communications medium was unidirectional, to one that is bidirectional. We have moved from a world that was market driven to one that is now consumer driven. Businesses today must not only cater to a target audience they must develop a fan base that is willing to follow and share their message and show their loyalty by consuming their products and services. To ensure their survival, a business must either build their own audience or buyexposure to someone else’s audience. The good news is that the network TV, Radio and Print media don’t have exclusive control of the internet. More importantly, the internet allows anyone who is willing to spend their blood, sweat, time, money and tears to build their own audience. In this episode of Working the Web to Win, we will explore the secrets to building a strong internet audience. One that can not only sustain a business in good times but one that will allow a business to grow and flourish even in a down economy. This article will provide you with an understanding of the prerequisites needed for success along with more than a half-dozen detailed tactics to grow your fan base. It will also provide links to dozens of articles that will broaden your understanding of the 21^st-century opportunity.

Is Social Media More Powerful Than Face to Face Networking

Courtesy of Flickr

By Hector Cisneros

Most people are aware that social media shares, comments, and ratings have the biggest impact on the reputation of products and services provided by businesses today. Yet there are many who believe that social media will never replace face to face networking. I believe that most of us would agree that word of mouth is the most valuable form of advertising, right? Well, what if you could maximize your social media word of mouth by systematically using the tools that social media provides. What do you think would happen to your sales, reputation and the growth of your business? In this episode of Working the Web to Win we will explore how to use social media tools and techniques to maximize your positive word of mouth and grow your business. We will answer the questions of why this is important, how you go about building trust and credibility and how to use social equity to get more sales. We will also try and answer the question of which is the most powerful form of word of mouth marketing. So, get ready and fire up your Facebook, Twitter and LinkedIn engines as we explore the many ways to maximize word of mouth in social media.

Top Tips and Tools to Make Your Next Online Presentation Sizzle

By Hector Cisneros

Have you ever wanted to know how to expand your reach, audience and customer base? Most of us who engage in word of mouth networking know that doing a presentation in front of your networking group is a great opportunity to educate the crowd, expand your reach and obtain leads and new customers. What if you could do that same thing without any drive time, gasoline cost or having to set up in an unfamiliar room? Well, you can accomplish this by providing your presentation online. In this episode of Working the Web to Win, we will cover the basics needed for any good presentation, then explore several of the best online presentation tools, plus provide some useful ideas to make those presentations work overtime for you.

Networking Secrets & Best Practices - Part 2 - The Givers Secrets

Courtesy of WorkingtheWebtoWin.com

By Hector Cisneros

Have you ever wondered why some networkers are phenomenally successful and other struggle to even get one referral? Why is it that many are attracted to a few seemingly special networkers and others are shunned? Could it be that there is a secret that these few Super Networkers know, that others do not? Part one of this series shows the relationship between face to face and online social networking.  In this second part of Best Practices of Social Networking Secrets series, I will cover what those Super Networkers know - the secrets that makes Super Networkers magnetic. The secret that brings them followers and referrals far beyond the average business Networker. The magical secret of Giving! Giving you say? It can’t be that simple. Well, I didn’t say it was simple or even easy, but yes, giving is the magical secret. In Part three of this series we will explore another secret that demonstrates that there is no substitute for proactive participation. But in this article we will expose Giving in all its glory. We will explore what has taken me a lifetime of learning. Now let’s explore what I mean by giving, so that you can use it to produce massive positive result for you and your business.

Courtesy of Wikipedia

Networking Secrets & Best Practices: Part 3 – There is no Substitute

By Hector Cisneros

I have been actively networking in a number of organizations since the early 1980’s. In fact, I have been a BNI member for 25+ years. A Member of the local Chambers of Commerce even longer. My experience, tells me that most people get out of social networking what they put into it. People often come up to me after a speaking engagement and ask, what is the magic formula for networking success. How can they become successful as a social Networker? My answer is always the same, it’s not a magic formula, although many perceive it to be a secret, a powerful principle or other hidden system of techniques. My answer always state that the secret is in plain sight. Look at the word “network” and the answer is in the title itself. The first parts of this series addressed the relationship between face to face networking and social media. Part two addresses the secret aspects of Giving. In part three of this series, we will discuss the habits that must be acquired and followed, in order to become a consummate Networker. We’ll be looking at 15 important habits which will guide and drive your success. So let’s get to work and begin by dissecting the term Social Networker.