Image by Wrote via FlickrSometimes, my correspondence with a friend or coworker yields interesting information about our rapidly changing world. This article was created from an email sent to a friend who was confused by all the changes going on in advertising today. He was especially troubled with how social media could fit into his advertising strategy. Here, is the answer I gave my friend who asked, "What's the difference between conventional advertising and internet advertising?" I hope my answer to him helps you, as well.My Answer
Image via WikipediaA Viral Factor Speeds thing up
Image by DavidErickson via FlickrMost of the principles of Internet advertising are the same as other media. One of the primary differences is that Internet advertising has a strong viral factor to it. In regular advertising, we call this factor word of mouth. The viral factor is a free form of advertising where people pass your information on to others. The Internet was created to make it easy to pass information from one person to another. This attribute of the Internet amplifies the viral factor and greatly increases its results. This also affects the speed at which the message travels. The Speed at which your message is passed on is also one of the big differences.Free Venues
Another difference is that the Internet offers many "free venues" for putting the word out on your product or service. Some example offered on the Internet includes your ability to leave comments and web links on articles sites and blogs, (these become back links to your website). You can also collaborate with other who have a similar customer base by swapping website links, (these are call link exchanges, another type of back link). You can even produce short videos and post them on YouTube as a form of free advertising. By adding your website links and contact information, you create even another type of back link to your primary web presence.
Social Networking
Image via WikipediaThen you have social networking. In many ways, social sites are "word of mouth" manifested electronically. This venue is all about connecting, sharing, entertaining, and having fun. Social networks are built on trust. If a trust relationship is not established, then no positive transactions take place. However, this does not mean that negative information will not be shared. On the contrary, if you make a customer mad today, their ability to bad mouth, your product or service is amplified and spread at the speed of light. People join social networks primarily to connect with others, share interesting and entertaining information. Your ability to build a trusting relationship with them is based on how well you are fulfilling their needs. If you do a great job, they will refer you to their friends. If you try to "hard sell" them, they will disconnect you from their "friends" lists, and you will lose a customer.Pay Nothing or Pay and Expert
Image by Intersection Consulting via FlickrToday, a person who has learned how to take advantage of this medium doesn't have to pay anything for Internet advertising. They just have to invest their time by creating back links, entering comments, and posting useful content. Unfortunately, most of us don't have unlimited amounts of time to do this. Instead, we swap money for time and pay others to take care of the "free" advertising medium we have access too. The good news is that with some background checks and a little research you can find people who are honest and will do a great job. For many business owners, this is a trade worth making so they can spend more time with their families.There you have it, my reply to the questions; what's the difference between conventional advertising and Internet advertising? Obviously, there are other differences I left out just because of time restraints. There are many books written about these differences. If social media marketing is high on your advertising priority list, go to the library and check out few books on this subject and read them. In the meantime, follow these suggestions and keep on learning, it's your best defense for staying ahead in the 21 century.
That's my opinion. I welcome your.
Hector Cisneros has been an entrepreneur for 25 year, a veteran of BNI for 18 years, and was a BNI director for over 5 years. He is still an active BNI member and follows the philosophy of Givers Gain. He is the owner of several Businesses in Jacksonville, Florida. He actively coaches business owners in the fine art of internet advertising, Networking and Word of Mouth marketing. He is the president of Website Know How, Inc. a holding company for his business ventures that include online advertising, word of mouth marketing, real estate holdings, books sales, health and wellness product sales and Adventure sports. He is also a partner in a new company called Successful Campaigns LLC. That provides training and support for non profits organizations. To learn more about Social Media Marketing, Internet Advertising and Word of Mouth Marketing explore The Networkers Apprentice workshop or visit us at http://www.Websiteknowhow.com or http://www.60secondstosuccess.com. Friend on Face book by clicking here.
