The 5 Most Common Mistakes Made in a 60 Second Presentation Article Source

By Hector Cisneros

In my daily travels as a BNI Director I am often asked to evaluate a new word of mouth networker's elevator speech. You know their "Sales Manager Minutes". Over the years I have discovered over 2 dozen things that a person can do wrong when presenting their sales manager minutes. In this segment, I will discuss the 5 most common mistakes that I see in a countdown fashion. More importantly, I will give you the cure for these all so common, ills so that your 60 second presentations produce results.

It's Marketing not a meeting

By Hector Cisneros

Years ago, I was at a business luncheon, talking to several attendees about what I was planning for the upcoming year. It was the New Year, and we were talking about new products, growing our businesses and marketing. I brought up the subject of creating a word of mouth marketing campaign that I would deliver through my BNI chapter.

Making the most of your next Networking event.

By Hector Cisneros

Your BNI Networking Summer Social is coming up, are you ready? Here are some tips to get the most out of that next social or any networking event.

Always go to any networking event with a plan. Ask yourself these questions. Who am I looking to be introduced to? What new businesses have I been working this month? What professions often send me referrals? Also are you there to get referrals just for yourself or for others. I will often bring 3 business cards of one member of my BNI chapter and work to specially get them referrals that day. Using these questions should help you produce your list of at least 6 to 12 names or categories of people.

Eight more common mistakes you need to avoid when doing a 60 second presentation.

By Hector Cisneros

My last article talked about the top ten mistakes I see people make when doing 60 second presentations. At the end of that article I hinted that there were more traps that needed to be avoided but for the sake of brevity, I only talked about my top 10.

Creating a Strategic Word of Mouth Marketing Plan

Bt Hector Cisneros

As an experienced Networker and BNI Director I come across many people that I consider top notch networkers. I also take the time to meet with them and ask what has contributed to their success. Many times their answers are similar, some time what they tell me is blinding obvious yet no one does it, except them (which is why they are top notch). In this segment I am going to discuss “Creating a Word of Mouth Marketing Business Plan. In a futures issues I will cover implementing your plan, how to keep it on track and how to adjust it if its not working. Now let’s talk about what should be in your plan. Here are 6 items that I found were in all of the top notch players plans.

The 10 most Common Mistakes made in a 60 second presentations

The 10 most Common Mistakes made in a 60 second presentations
In my daily travels as a BNI Director I am often asked to evaluate BNI members elevator speeches. You know their "Sales Manager Minutes". Over the years I have discovered over 2 dozen things that a person can do wrong when presenting their sales manager minutes.

The road to great referrals is not built on good intentions, but on daily work!

As a 16 year veteran of BNI and a director for 5 years, it dawned on me that a lot of new BNI members worry more about things, (like what are they going to say this week for their sales manager minute) instead of doing something that will increase their credibility and help them get more referrals.