Search This Blog

15 Ways Social Media Can Build Your Business and Credibility


Courtesy of pixabay.com
By Hector Cisneros

Social Networks are the fastest evolving media in the world. In less than a dozen years, it has gone from relative obscurity to internet dominance. Today, any business that ignores social media does so at its own peril.  Social networking and Social media have become integral to internet marketing, business and social communications. Most importantly, it has changed the dynamic of what advertisers can say, do and get away with. No longer can businesses get away with touting poor products as the latest and greatest. Businesses can’t continue to provide poor customer service and expect to keep it under wraps. Today social networks allow consumers to spread good or bad news at the speed of the internet. Businesses have to be proactive using social networks to stay ahead of the competition and any bad news that may escape into the social “network-sphere”. This article will provide 15 reasons why every business needs to proactively be using social media to win the hearts and minds of the consuming public. They will be listed in descending order of importance (as chosen by me) to help you see the big picture. So let the countdown begin.

Courtesy of www.flickr.com
15. Social networks are mobile friendly!Most of the top social networks have apps to allow users to interact and engage in mobile social networking. As a matter of fact, the mobile market accounts for 60 percent of all internet traffic. Add to this the fact that most mobile social apps are phone friendly. If a mobile user wants to inquire or buy something, it’s just a touch away.

14. Social Media provides back-links to your other web properties. This helps your SEO efforts by providing relevant and current backlinks to your websites. Social posts that are keyword optimized, relevant and timely, will improve your ranking if they are positive, commented on and shared. On top of that, every post counts as a separate backlink! These links can also rank high on search engines, especially if they are optimized for evergreen subjects or topics that are trending. All posts made to social nets (Twitter,LinkedIn, Facebook, Instagram, Pinterest, Google+, YouTubeBlogger and many others) all produce backlinks for your websites.

13. Social Networks can improve Organic Search Ranking. For the most part, Google keeps secret its organic search ranking algorithms. However, they often talk in general terms and have publicly stated that social media plays a very important role in their ranking system. Google’s own spokesmen and several studies, bear this out. We believe that out of the top ten ranking factors, a majority of them involve social networks in some way shape or form. This is especially true when you realize that every social post is a backlink to your web properties. It also falls in line with the understanding that social rating, sharing, and commenting all play a factor in producing the “best user search experience”, which is what google say’s is the ultimate goal of their search engine.

Courtesy of www.flickr.com
12. Social Networks can also produce traffic independently of Google search.This traffic can be created both organically or through Pay per Click. Many businesses advertises via Pay per Click marketing, and even though this works well for many businesses, it’s no longer the only game in town. You can engage in PPC marketing right in most of the top social networks. These include Facebook, LinkedIn, and Twitter etc. Most importantly, your social site can produce traffic directly to your landing pages. Social post and provide marketing messages directing prospects and clients to web pages that provide detailed information or even sell a product or service. All social networks allow you to insert URL links diverting traffic from the social site to your designated landing page.

11. You can sell directly on your social sites. Let’s make this perfectly clear. Social sites are websites! Whether it’s Facebook, LinkedIn, Twitter or Blogger, social sites are also websites and many today allow you to program then in ways that allow you can add links to your shopping carts or have shopping carts embedded directly on the social pages. The primary difference between selling on your “website” and your social site is that you don’t own or pay for the use of the social site. You may own the content, but in most cases you are not paying rent to Facebook, LinkedIn, Blogger or any other social site for hosting. There are some technical limitations on social sites but those restrictions, no longer prohibit selling on them.

Courtesy of www.flickr.com
10. Social post can show up in organic search – quickly! One of the most amazing things about a social post is that it has a life of its own. Most are familiar with the term going viral. Going viral often starts with a social post showing up on page one of Google search. This then leads to trending which in turn feeds the cycle into going viral. We have seen many comments and post from Google+, Blogger, Twitter and LinkedIn show up on page one of Google search. A high quality, well keyword optimized post can often outperform other types of web pages in organic search.

9. Social networks have become the go to platform for new product launches. Many of the automobile manufacturers, movie production companies, music artists and large manufactures all announce their latest products on social media. They do this because, they can reach a huge number of people quickly and for the most part, at a low cost. Obviously they also do press releases, run PPC campaigns and a whole horde of regular media ads, but the initial launch often happens in social media.

8. Social media is the go to platform for major public announcements.Most, if not all political candidates make major announcements via social media. Sometimes these announcements are posted during simulcast live events, but more often than not, they tweet to Twitter or post to Instagram just before they make the TV announcement. Also, many of our emergency announcements are broadcast on social media and most news outlets leak announcement’s in social media while providing links back to their regular media websites to create traffic for their stories.

Courtesy of pixabay.com
7.  Social media is a subtle form of touch marketing.  Staying in contact with your clients and prospects on a regular basis with helpful tips and useful information is a great way to build trust, credibility and strengthen the relationship. Clients and prospects learn to look forward to your communications. By providing useful, interesting, funny or entertaining messages via your post, you stay top of mind with clients and prospects. And because you are providing the most useful information, it will allow you to sneak in an occasional subtle commercial without ruffling your follower’s feathers. Since these prospects are connected via your social network, you have access to their contact information. This also allows you to engage in none social network touch marketing vie newsletters or even snail mail. Because you have built trust by providing useful information, all of your touch marketing will be much more effective. If you respect your follower’s time, interests and privacy by providing them with high quality, useful information that they care about, they will reward you with loyalty and patronage.

6. Social media provides real client engagement; no other media does this so well. There is no question that social networks provide the best way to engage your clients and prospects. No other media can provide such a quick and direct way to communicate with clients. When a customer makes a comment on one of your posts, you can quickly speak directly to them by answering or commenting on their post. You can even see if they are online and invite them to chat with you outside of the news feed. You can even invite them to take part in a private phone conversation. There are other chat and direct response services out there that can help improve this kind of interaction. Few are free to use and are not part of the built in culture of Social Networks.

Courtesy of Tubking.com
5. Using social media provides a way to encourage positive ratings. Positive ratings are very important to Googles search ranking algorithm. There is no better way to quickly improve your ranking that to garner a bunch (a couple of dozen) of five star ratings from your happy customers. If you’re not encouraging clients to post their positive rating to Facebook, Google+, YouTube, LinkedIn, Yelp, Merchant Circle and other sites, you’re missing the boat. Make sure you have a process in place to encourage clients to take the time to post positive ratings. Also, don’t forget to create a way to deal with negative posts as well. Sooner or later, it will happen and if you have a procedure that turns limes into lemonade, a negative post can turn into positive stories that garner more customers.

4. Social networks provide psychographic and demographic information on your target market!  Facebook provides psycho-graphic and demographic profiles on its followers. To a great extent you can target prospects on LinkedIn with great precision. Subscriber profiles on Twitter and many other social networks allow you to search for and target specific industries’, zip codes, interest and much more.  Your ability to target subscribers via their profile is one of the main differences between a social media Pay per Click programs and a search Engine pay per click program. With search engine targeting, you are selecting a specific demographic and keyword. With social media you are targeting their psychographic information and keyword. This can be much more specific and powerful.   Also, when a person likes, favors or follows your social page, it's a tacit, if not an overt endorsement of you, your product or company.

Courtesy of Pixabay.com
3. You can build a highly targeted audience. Since you have so many targeting options in social media, you can cater to and build a very target audience. No shotgun approach needed here. Want to target fly fishing aficionados, people who love river cruises, or those who are Marvel comic fans. You just fire up your psychographic targeted pay per click campaign and invite them to follow your social site. Once there, you offer up content that is specifically designed to fill their industry specific, ideological or psycho-social object of their affections. When they land on the social site of their dreams, they will follow without question and you will in turn capture their contact data with ease.

2. Social networks provide a huge fishing pond to prospect in! Facebook is the number two destination on the internet. With 1.2 billion+ subscribers that cross all walks of life. If you added all the subscribers for Facebook, Twitter, Google+, LinkedIn, Pinterest, Instagram, Blogger and YouTube, you would end up with a number that probably comes close to half the population of earth.  Ninety eight percent of all social networks are basically free to use. Granted, there is some overlap, but even a conservative estimate of users would still be more than 2 billion people no matter what!

Courtesy of garysteinblog.blogspot.com
1. Word of mouth marketing is number One!Ask any business owner what’s the best form of advertising and they will say word of mouth. They will say that there is nothing like a customer’s endorsement of their product or service. It's the number one way to share and build real credibility. When any advertisement runs, it’s recognized as a commercial. 

Today the average person believes that ads provide exaggerated claims and are deceptive in nature. On the other hand, when a person mentions how great your product or service is, that endorsement is considered a testimonial. Word of mouth is perceived as the absolute truth and is priceless! Here's the bottom line - Social Networking is Electronic Word of Mouth. It puts word of mouth on steroids, where both good and bad news travels at the speed of the internet. Both good and bad can go viral and both good and bad messages can create a life of their own!

Social media marketing is extremely powerful. Yet many businesses don’t engage in it because it is labor intensive and needs to be managed on a daily basis. Social media marketing is relatively simple, but it isn’t easy. Monitoring social post for mentions, researching curated content, writing and publishing authoritative content, engaging and managing followers is a full time job. Having said this, it's common knowledge that word of mouth is the most powerful form of advertising there is. Social Networking is all about word of mouth. It's word of mouth at the speed of the internet. It can provide exponential growth and sales for those companies who are willing to take on the challenge! 

In this article I have shared 15 powerful reasons why you should be engaged in Social Media marketing. It’s becoming a vital part of every businesses internet presence. The truth is this; even if you’re not using Social Media, your clients and prospects are, and they are talking about your product or service whether you know it or not. Social word of mouth can help you grow or kill you dead, quickly. If you are not managing this part of your marketing, you’re vulnerable, and it can have a life of its own! If you want to have a semblance of control and the ability to steer your brand message, you will have to be proactive with your social marketing, your audience and your brand. Not using social media today is like being an ostrich with its head in the sand, just before the lion waltz’s in for dinner. This article was first published in the blog called Workingthewebtowin.blogspot.com.

That’s my opinion, I look forward to hearing yours.

If you found this article useful please share it with your friends, family and co-workers. If you have a comment or a different opinion, join the conversation by adding it to the comment section below. I recommend checking out "Understanding the Difference Between Branding, Marketing and Advertising" or "How to Create Your Unique Selling Proposition (AKA USP)" and " The Ultimate Guide to Creating an Ideal Customer Profile".  You can also search for other related articles by typing in “social media or social networking” in the search box at the top of this blog.

Hector Cisneros is a partner, COO and Social Media Director for the award-winning, Internet-based marketing firm, Working the Web to Win, in Jacksonville, FL. You can connect with him on Twitter, Facebook, Google+, LinkedIn, and YouTube. He’s also the co-host of BlogTalkRadio’s “Working the Web to Win,” where he and Working the Web to Win’s co-founder, Carl Weiss, make working the web to win simple for every business. He's a published author of three books, "60 Seconds to Success"(available at Amazon and B&N), and "Internet Marketing for the 21st Century," which you can get by filling out the form above. He’s also the co-author of the new book, “Working The Web to Win,” which is now available on Amazon.com.

The Magic of Using a Cloud-Based Calendar


BY Hector Cisneros

If you could find a tool that would increase your efficiency for work, add more to your play time and just make your life better.  No, it’s not your smartphone, (although you have an app for one), it's a calendar. The magic of the calendar has transformed human civilization from unorganized tribes to a civilization that builds city and nations. In this episode of Working the Web to Win, we will explore how calendars have allowed humankind to organize itself into a civilization of 8 billion souls. We will explore how a calendar can help you organize and communicate better in business and your personal life. We will look at some of the best cloud-based products and provide tips on how to make the most your calendar.  So, let’s get started.


For the most part, calendars evolved because people began recording the lunar and solar 
Courtesy of  Wikipedia
cycles to track and understand when the seasons would change. The first recorded calendar goes back to the bronze age when writing and metallurgy were first developed. Over the years there have been many types of calendars including the mostly lunisolar of the Babylonian, Zoroastrian, Hebrew, Hellenic, Hindu, and Roman. Julius Caesar was first to set a calendar based on an algorithm that added a leap day every four years. Today’s calendar is based on the Gregorian calendarintroduced in 1582.


So why is a calendar so important.

Without the invention of the calendar, we would not have developed many of the things we identify with modern human existence. Agriculture, commerce, seasonal celebrations. Calendars have been an important tool of humankind for thousands. It allows us to plan our time, task, events and much more.

Today using a cloud-based calendar makes it much easier to organize, share and communicate your schedule than ever before. Let’s look at some of the top players in the marketplace today.

Top Group Calendars you can use.

Courtesy of  Flickr
Google Calendar - Google ‘s Calendar is part of Google’s G suite of Googles Cloud products. It is highly integrated with Google Drive, is feature rich and a mature product as far as cloud products can be. I am a strong proponent of Google’s G suite of products. I love Google’s Calendar because it can do so many things. It can be enhanced by many third party apps and plug-ins and is, in my opinion, the top product in its class. Having said this, I want you to know that Microsoft’s Outlook and Apple’s iCloud are both considered top of category products by many. They are also feature-rich, and both have many overlapping features and benefits. I suggest you use my list of Google Calendar features as a checklist for any calendar system you're looking to adopt. Also, make sure you take the time to vet any add-ons and that you do your due diligence by reading the additional articles linked here.  Articles I recommend reading are 16 Little-Known Google Calendar Features That'll Make You More Productive10 Awesome Google Calendar Features That You Should Try and  9 Google Calendar Features You Should Be Using. The last article I would like you to read is one by Melanie Pinola.  In her article “Beyond Google Calendar and Apple Calendar: The 18 Best Apps to Manage Your Schedule”, Melanie Pinola list some of the best plug-in apps for enhancing your calendar. Check it out and also look at the notes page as I have listed over a dozen articles on using and enhancing your calendar.

Short List Google G Suite Calendar Feature
  • It’s Highly integrated with Google G suite and the Google Contacts manager.
  • You can Create Multiple Calendars for different parts of your life (personal and business). View them all together or selectively.
  • You can Share Your Calendars with Others both publicly and privately.
  • You can Schedule meetings with groups using "Find a Time" or "Suggested Times."
  • You can Setup Appointment Slots so that others can get appointments with you.
  • You can set up Auto-reject meeting and appointment for non-approved timeslots.
  • You can Add a Google Hangout to your event to eliminate windshield time.
  • You can Add an event location with a Google map that works with your smartphone's GPS
  • Set up a world clock so that appointments can be set up with partners around the world.
  • You can Add attachments so that this information can be shared before and during the meeting.
  • You can set it up so that the names of those you're meeting with show up in the Calendar.
  • You can invite guests to meetings and events via Gmail, and they can confirm attendance.
  • You can Browse interesting calendars like holidays and events from other countries.
  • You can Setup a custom view of your Calendar (not just a day, week, or monthly views).
  • Email a reminder for your meeting – including the use of gentle notifications.
  • You can get apps and other plugin's to enhance its capabilities from Google and third parties.
  • Google regularly releases experimental add -on’s you can use to add features.
  • It integrates with CRM’s like ZOHO, Salesforce, and other non-CRM programs

Courtesy of  Wikimedia Commons
Microsoft Outlook Online – There is no doubt that Microsoft is one of the top players in the world of online computing. They have a cloud network that is second to none and their Outlook product should be considered, especially if you are an office 365 user. To review the features and benefits of their Outlook product, check out the articles and links below.
Apple iCloud Calendar  Apple has one of the most loyal followings in the world. This is 
Courtesy of  Pexels
 
because they produce some of the finest and most useful products in the world. If you’re an Apple loyalist and not using iCloud, something is wrong. If you are looking at moving to the Apple platform, then iCloud make the straw that makes that move a no-brainer for you. Check out the following links to explore the many Apple calendaring features and benefits.
Make sure that your calendar is available across all devices and platforms, as this will give you maximum flexibility and access. Also, see if it integrates with the latest Artificial Intelligence assistants like SIRI, OK Google, and the Amazon Echo.
Courtesy of  Flickr
There are a lot of apps that can plug in with your calendars. Do a search in your app store to find which one’s work with the calendar of your choice. We use Google’s G Suite calendar, and it can be integrated into CRM programs.

Tip for Managing Your Calendar

To make your calendar usage is the best it can be, make sure you follow these simple tips. Create a routine. This will get and keep you in the groove of organizing your life. Whenever possible group calls and meeting. Make sure you set up appointment slots and block out time for networking, social media posting, making calls, and to read email.  Also, make sure you setup email filters, plan your personal time, setup time slots to tackle the important tasks. Don’t forget to set priorities for meeting, events, and tasks. And lastly, break big tasks into subtask and give each a time slot.

Managing Your Social Media needs a Calendar

Courtesy of  Flickr
Make sure you add your social media work to your calendar tasks. This will help you track performance and make sure you never miss an important date or deadline. Social media can be a black hole for time. Your calendar can help make sure you manage your social media time; help keeps you from spamming accounts because of overlapping post and make sure that your blog post gets written and published on time.

Your Networking Needs a Calendar

If you’re into face to face networking, your calendar is your friend. As a consummate Networker, you need to schedule your time to maximize your results. Make sure you block out time for network meeting and events. Make e sure your calendar time for writing and practicing your elevator speeches and short presentations. Never eat lunch alone. Invite 
Courtesy of  Flickr

referral partners to lunch for 1-2-1 and get more referrals.

 If you’re not currently using an online calendaring system, you are hurting your productivity and stealing from your personal time. Take the time to try several of the calendars mention in this article. Adopt one of them and get organized. You will quickly learn that a cloud-based calendar is not only an indispensable tool, but it will also add more personal time and enhance your life.

That’s my opinion; I look forward to hearing yours.

In this article, I have discussed the importance of using a cloud-based calendar to enhance your ability to organize, share and communicate your business and personal events and tasks. Doing so will increase your efficiency and give you more time to do the things you want to do versus the things you must do. Detail and links have been provided for the top three systems, including Google’s, Apples and Microsoft calendar systems. This article was first published in the blog called Workingthewebtowin.blogspot.com.

If you’d like to read more articles like this, enter the term “Success” in the search box at the top of this blog. I recommend reading How to Avoid the Stress & Burnout of Social Media Management and  Top 18 Tips That Can Maximize Your Content Marketing for starters.

Hector Cisneros is a partner, COO and Social Media Director for the award-winning, Internet-based marketing firm, Working the Web to Win, in Jacksonville, FL. You can connect with him on Twitter, Facebook, Google+, LinkedIn, and YouTube. He’s also the co-host of BlogTalkRadio’s “Working the Web to Win,” where he and Working the Web to Win’s co-founder, Carl Weiss, make working the web to win simple for every business. He's a published author of three books, "60 Seconds to Success"(available at Amazon and B&N), and "Internet Marketing for the 21st Century," which you can get by filling out the form above. He’s also the co-author of the new book, “Working The Web to Win,” which is now available on Amazon.com.

The Secrets to Building an Audience for Your Business

By Hector Cisneros
Courtesy of  Pixabay

We are now more than a decade into the 21st century. Our world has evolved from one where the dominant communications medium was unidirectional, to one that is bidirectional. We have moved from a world that was market driven to one that is now consumer driven. Businesses today must not only cater to a target audience they must develop a fan base that is willing to follow and share their message and show their loyalty by consuming their products and services. To ensure their survival, a business must either build their own audience or buyexposure to someone else’s audience. The good news is that the network TV, Radio and Print media don’t have exclusive control of the internet. More importantly, the internet allows anyone who is willing to spend their blood, sweat, time, money and tears to build their own audience. In this episode of Working the Web to Win, we will explore the secrets to building a strong internet audience. One that can not only sustain a business in good times but one that will allow a business to grow and flourish even in a down economy. This article will provide you with an understanding of the prerequisites needed for success along with more than a half-dozen detailed tactics to grow your fan base. It will also provide links to dozens of articles that will broaden your understanding of the 21st-century opportunity.

courtesy of  Wikimedia Commons
The rapid growth of the Internet as a dominant part of our lives brings with it many opportunities. For more than 50 years the broadcast networks dominated our lives. Today, internet giants dominate our lives, but with one big difference. The internet is a universal broadcasting station riddled with hundreds of ways to broadcast your message, many of which are no cost or low cost to get started. There are already many examples of companies achieving meteoric success in arenas that were dominated by well-entrenched mega corporations. Think of Gillette and Schick versus the Dollar Shave Club or Harry’s Razor Company. Think Netflixversus ABCNBC, and CBS, or the hundreds of YouTube shows that have started with organic audiences that eventually led to broadcast network buyouts. Many shows have also made it completely without the networks as well. Another great example is blogging. For most of the public, reading blogs is today's Goto news media.  Blogging has supplanted all print media to become the dominant news medium. In fact, most of the major online magazines and newspaper corporations now use a blogging format for their digital publications. Today, anyone who is willing to learn how to create, prepare, publish and distribute high-quality content, can stake a claim to their own fame and fortune. The most common problem I see is that businesses give up too quickly before they discover their own secret sauce by experimenting and measuring their efforts. Read my article called: How to Get Fish to Jump in The Boat - A Social Media Analogy for some insight to this issue.
Today any internet entrepreneur can harness a multitude of content providing platforms. This includes, blogging, podcasting, internet radio, internet video, digital books, internet subscription services, (for games, story content, music, help/support content, advertising, and news) and these are mostly free avenues. Imagine the world without Facebook, Instagram, Blogger, YouTube, Twitter, LinkedIn and Google Plus? There are literally hundreds of social media opportunities for publishing your authoritative content for free.  There is also a horde of pay to play venues to get found, build a following and distribute your content as well (including your marketing message).

Courtesy of Flickr
There are several elements that all publishing mediums require for success. We call these, “the prerequisites forcontent marketing success.” If you want to tell a compelling story or deliver a compelling marketing message, your content must meet these minimal standards.

Quality is first. Your content must be of a high caliber. Whether it's a writer whose prose is dynamic, eloquent and concise or your video comes with high production value, or your podcast is useful and entertaining at the same time, your quality must be high. Spelling and grammar must be clean and tight. Lighting must be great; sound must be clean and clear. Many say that content is king, but the reality is only high-quality content is king. I recommend reading; Top 18 Tips That Can Maximize Your Content Marketing, if you want to get a great overview of what is needed.
Relevance is second. Your content must be relevant to your targeted audience. The broader your target audience, the greater potential for growing a huge following and fan base. Your content must be relevant to your potential audience’s needs, wants, and desires. If it doesn’t give them what they crave, you will be irrelevant.

Timeliness is third. Your message, article, podcast, music or show must be delivered in a timely fashion and at the right time. Shakespeare wrote that timing is everything, well it may not be everything, but from a marketing and audience building perspective, it's next to oxygen.

Courtersy of Wikimedia Commons
Fourth, is Creating Evergreen content. There are many pundits who say that you should only publish unique and new content. However, this idea has several flaws. First is the fact that evergreen content has value that lasts. It is not only more useful than just new or unique content; it can be used by virtue of providing everlasting principles. On top of that, it can be re-published many times. Think of your favorite old but great re-run TV shows or the classic books that are required reading for high school and college. Heck, think Dr. Seuss, who has served six generations of families and their kids! Check out: Learning the Tricks of the Trade – Part 2 of Blogging 101

The Fifth is Providing a Consistent Product. All successful content channels (i.e. TV, Radio shows, Magazines or Newsprint columns) have a high level of consistency associated with them. They are all either broadcast at the same time and day of the week, or they are published at the same time and day.  They have a consistent look, feel and quality associated with them. If the content is not delivered with the same consistency -  the same look and high quality and unique feel - it will lose as much audience as it gains.  Read: Marketing Your Blog in the 21st Century – Part 3 of Blogging 101.

The Sixth is Providing the Right Frequency and Delivery. For your content to succeed today, it needs to come out at the right time that the target audience wants. Some social media venues have a high viewership on weekends, others on Monday mornings, still others on different days or spread across several days. It is important that you measure readership to discover the best days and times to publish your content. Experimentation helps, but I would also recommend maintaining a consistent publishing schedule as well. I recommend reading: The Write Stuff – How to Blog & Make a Profit.

Courtesy of Flickr
Seventh is Branded with your Unique Slant. If you want to be successful, you can’t create a me-too product or service. Only a few companies will be able to copy a leader and ride their coattails to achieve success. The rest of us will need to show our own special slant on the world. We must deliver content that has our own unique voice, style, look, feel and format. This allows you to build a brand, stand out from the herd and become a leader of the pack, not a me-too content provider. Make sure you read: Understanding the Difference Between Branding, Marketing, and Advertising.

Beyond the Prerequisites

Along with these seven prerequisites for content marketing prowess, there are strategies and tactics that need to be employed to achieve success. For example, we have created our own blog, internet radio show and live streaming video formats that we produce every week.  Check out our articles called: The Guide to The Working The Web Universe and How to Make Money with Internet Radio and Podcasting for a detailed description of how we create our shows. If you’re a blogger, your articles can take the shape of a multitude of formats. For example, your article can be an interview format, a comparison format, a good vs. bad format, a holiday format and so on. Some companies like to publish their content once a week; others may publish ten times a day. How often you publish will depend on how much high-quality, evergreen content you have in your library and how often you publish new material. Check out our hit article called: How to Triple Your Blogs Views in 60 Days or Less. It provides a great example for growing a blog following.

Managing the Throes of Development
Courtesy of Flickr
When you’re in the throes of developing your publishing platform, make sure you have setup analytics to measure your efforts, experiments, and marketing results? Neglecting this is equivalent to flying blind! Read our article called, Don't Pull the Trigger on Advertising with Your Eyes Closed andHow to Keep your New Year’s Business Resolution in the 21st Century. On top of everything mentioned so far, you also need patience, stamina, commitment and financial wherewithal to go the distance. We have seen many companies quit when they were winning. This was either because they ran out of money too soon (they signed up for a year’s commitment, but only had six months of money)  or they lost faith because they did not see rapid results that they mistakenly envisioned (even though realistic goals were set for six months and a year). Check out: Blogging 101 - Part 1: We Start With Commitment – It Succeeds When Talent Falters.

There is no doubt in my mind that many who are reading this article are thinking, that’s too much work, or I don’t have time for all that”. Well, it’s true, most entrepreneurs don’t have time for audience building. They are too busy fulfillingproduction. However, you can buy access to an audience. That’s why businesses still buy radio and TV ads; it gives them a pre-made audience to share their message with. However, the internet offers a multitude of ways that you can buy an audience. You have Pay Per click, both in the Search and on Social Networks that are available for starters. You can advertise on internet video channels like YouTube and Facebook, internet radio channels like BlogTalkRadio, advertise in banner networks, in the Apple and Google play stores, engage in email blasts and e-newsletters and much more. You can even hook your caboose to a social media celebrity by paying for endorsements or by having a company like ours share your content to our 100,000+ social media followers. You can also build strategic alliances with other like-minded non-competing companies to engage in banner and link exchanges.
Don't forget the Social Market

Courtesy of Flickr
Let not forget social media marketing. You can build your own social networks by actively inviting and following a targeted audience, and you can solicit social mediainfluencers in your industry to share your content and message. My articles called:Social Media Tips, Tricks and Best Practices from the Prosand  How to Grow Your Twitter Flock – 14 Surefire Tips for Explosive Organic Growth spell this out. Both are good reads if you’re looking for new ways to grow your social following.  
From a guerrilla marketing standpoint, you can also engage in face to face word of mouth networking. Although this requires you to commit to spending time developing this network, the trust relationships you build through word of mouth is strong and can provide referrals that have a much higher closing rate and loyalty than leads that come from other marketing methods. Check out; Social Networking Secrets & Best Practices - Part 2 - The Givers Secrets and the Social Networking Secrets & Best Practices: Part 3 – There is no Substitute for a bunch of word of mouth tips and tactics.

Here is a partial list of additional articles we have written that provide even more information to feed your need for know-how and success. You can also find more by searching our blog just by entering your search criteria in the search box at the top of the blog.

General Content Marketing
Strategy and Tactics for Success
Courtesy of Pixabay
Marketing in General Success

It is my hope that you will share this information with your friend’s, family and co-workers. Today, more than ever, businesses have an opportunity that only comes once or twice in a century. Building an audience, a loyal following and an enthusiastic fan base is a time and money consuming endeavor. However, it is well worth it when you compare the cost that must be spent when you rent an audience by advertising on TV, Radio, Newsprint or even Pay Per click. If a business is dedicated to audience building and starts today, they could have a large audience of 5 to 10,000 loyal fans by the end of a year. They could have a blog with 5000 monthly page views, and a live video stream on Facebook or YouTube that is receiving 2000 views a month. The links listed throughout this article can provide the reader a wealth of useful and current information on audience building. If you feel this is too much work, then, by all means, give us a call, we can make this process cost effective for most companies’ budget and needs.

That’s my opinion; I look forward to reading yours.

This article provides more than a dozen tips and tactics that a business can use, to build an audience, following or fan base. It provides a complete list of success prerequisites along with other proven tips and techniques you can implement to reach your audience building goals. It also provides links to other valuable articles that teach you how to grow your audience. This article was first published in the blog called Workingthewebtowin.blogspot.com/

Get your copy of 60 Seconds to Success

This book is not about a get rich quick scheme, its about how to be successful 60 seconds at a time.

You will learn how to use powerful words that compel and motivate people to action. You will learn my methodology on how to construct your messages so that your referral partners will be able to repeat and pass your message on for you.

You will also learn how to keep your message fresh so that your listeners will be compelled to hear your message, even after hearing it many times.

If this sounds interesting, read Dr. Ivan Misners testimonial. To check out the book, click on the link for the FREE pre-view copy.

Enjoy;

Mr. C.

My new Book

My new Book
60 Seconds to Success

Read the Testimonial

Read the Testimonial
Endorse by Dr. Ivan Misner and others