|Social Network - Copertina (Photo credit: marcomassarotto)|
er, LinkedIn and Google+ are based on providing unique benefits to their subscribers. The dominance of Google is also based on the principle of providing massive amounts of value to its users. Any long term internet phenomena must also provide a monetary value for it to be self-sustaining. If you want to prosper from the internet today you can’t ignore social networks. In fact, you need to insure that your efforts are in alignment with the benefits these networks provide and you must follow the principle that they are built on. The principle I am referring to can be stated like this; any endeavor or entity that provides massive value to large numbers of people will occupy massive amounts of human kind’s time. Now let us look at these benefits.
ther things) and you can immediately un-trust, block, de-friend, or disconnect anyone you feel is unworthy of your time and attention. On the flip side is you maintain behavior that is friendly, courteous and provide content that is deemed valuable, you become trustworthy. As someone who is deemed trustworthy, you now have their ear, eyes and time. Most importantly you also can use this trust to build your credibility vicariously through the eyes and ears of your social network connections. Again, Trust is a greatly valued commodity that is in high demand in the world today. Gain it and it opens many doors that no other method can provide.
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re unidirectional forms of communications. Social media allows you to directly speak to your social partners. I call them partners because they have as much power as you the seller does. Treat them right and they will sing your praises. Mistreat them and they will share your shortcomings faster than you can say bad reputation. Now using any social network is predicated on the fact that you have built one. What I mean here is that you have to build up a sufficient number of connections in order for your network to produce the results you want. Most people are familiar with the sales rule of ten. The rule that essentially states that you have to go through ten suspects to fine one prospect and you have to go through 10 prospects to find one who will like become a customer. Following this logic, the greater the number of people you connect with, the greater the chance of selling them something. Well your social network also works along these lines. However, I suggest that you view the numbers a little differently. If you only have 100 connections you probably only have 10 people who see your message because they are monitoring their social news stream. On the other hand if you have 10,000 people in your network you probably have 1000 people viewing your message at any point in time. Bigger is always better, especially if you have taken the time to grow your connections in an organic and a value proposition way. So the point I am making here is start growing your network, be committed to real, steady and organic growth. You can’t buy trust or loyalty. It has to be earned.
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