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Five Powerful Techniques That Attract Twitter Followers

tweets logoImage via WikipediaYou hear it all the time. To be successful in today’s economic climate, you have to be efficient with your marketing. This often means using the Internet and social media as a big part of your marketing plans. I like using Twitter too quickly reach lot’s of people in a very short period of time. I also like the viral nature of twitter where people re-tweet other post giving your message a life of its own so to speak. In this article, we will explore five powerful yet simple techniques that will attract twitter members to follow your address. Follow these rules and reap the benefits of successful twitter marketing.

Powerful technique #1, Tweet Often But Relevant
A golden rule of social media is that people look for useful, relevant and entertaining information. Your posts have to fit into these three categories. Even if your selling something, your post has to be perceived as either useful, relevant or entertaining or you’re your gone. Break this rule at your own peril.

Frequency is also very valuable because it keeps you top of mind. Combining frequency with a steady stream of useful, relevant and interesting tweets, will quickly build a following, just because of all the activity.

Powerful technique #2, Check and Double Check Your Posts
P yes greenImage via WikipediaAlways be cognizant of what you write. Once something is posted, it can’t be undone. You can get away with a lot of short hand on twitter but netiquette rules still holds true. Remember that being nice begets nice. Being courteous begets courtesy back. If you post often and useful information you’re following will grow. On the other hand, if you post commercials, controversial links, curse a lot and act in a contemptuous way, expect the same in return.




Powerful technique #3, Leverage your tweets
Fran├žais : Some many tweets for the Communicat...Image via WikipediaAny time you post a tweet, also post that tweet to other social media venues. Link (or post) your tweets and re-tweets to Facebook, LinkedIn, Google Buzz and any other social site that is linkable. This allows you to leverage your communications and cross-pollinate several social media mediums at once.

There is one draw back to this technique. Make sure that your tweets are relevant to your audience. Send the wrong or irrelevant information to all of your social media sites at once can cause you to be un-friended and un-followed just as quickly, especially if you are posting your commercials’. Social media participants look for useful, relevant and entertaining information. Break this rule too often and it will cost you. Remember that once something is posted, it live and can’t be easily changed.

Powerful technique #4, Make Your Content Searchable
Another way to get more leverage is to use hash marks. This will allow others to easily find your tweets. Tagging information in your tweets with the # sign, (i.e. hash mark sign) makes that word searchable and increases the number of people who will likely see your tweet. For example if you want the word ecology tagged, you would write it like this, #ecology. Using hash mark tags is a powerful way to reach people out side of your current following. Us them with every tweet and watch new followers flock to your address.

Powerful technique #5, Use Thank You Tweet to Increase Re-tweets
Twitter live search "on" GoogleImage by bertboerland via FlickrSpeaking of re-tweets, here is another simple yet powerful technique that produces big results. If someone re-tweets your post send them a thank you tweet. If you're using, “Tiny- URL” or “Bit-ly”, you can easily track who is re-tweeting your posts. However, the important part is this; it’s thanking them for re-tweeting that gets you more coverage. The more you thanks people for re-tweeting your post the greater the likelihood they will do it more. This is a great example of how common courtesy, (i.e. thanking people) goes a long way in gaining respect, trust, creates leverage and produces a greater following on twitter.

There you have it, five powerful techniques that will attract and keep twitter follower without you having to go out and buy some fancy programs or pay a consultant to build your network. Use these techniques often and religiously and you too will soon be seen as a tweet mister worth following.

That’s my opining, what’s yours?

Hector Cisneros is an entrepreneur/businessman with over 25-year experience. He is a 18-year veteran of BNI, and was BNI Director for six years. He is a firm believer in the BNI philosophy of "Giver Gain". Currently, he manages three businesses, writes and coach's business people in the art of Word of Mouth, Social Media and internet marketing. He has several intl. published articles covering word of mouth, social media marketing and how to improve your 60-second presentations. His new book "60 Seconds to Success" is aimed at helping business people make great first impressions and make more money through referral and word of mouth marketing campaigns. To learn more about Hector Cisneros, Social Media, Internet Marketing and Word of Mouth Marketing visit http://www.60secondstosuccess.com or the Networkers Apprentice Workshop at http://networkersapprentice.com/ To contact Hector, write him at hecisneros@gmail.com
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Six Simple Yet Powerful Rules That Help You Build Your Twitter Flock.

Follow me on Twitter logoImage via WikipediaAs a professional advertiser for an online marketing company, I am often asked, how can they can get more people to follow them on Twitter. When asked this question, I usually answer it with this question of my own. "Who are you looking for as follower", (i.e.…. who do you want to follow you)? The answer to this question will always get you started you in the right direction. This question can act just like a compass does when you’re looking for one of the cardinal direction points. However, knowing the right direction is only half the battle. You also need to know the rules of the road. Here are a half-dozen simple, yet powerful rules that keep you on track and make sure you don’t stray from the direction you want to travel. Let me explain...

Simply Powerful Rule #1
So here is a simple yet powerful rule to start with; always follow those who lead your field of interest. If, for example, you’re looking for followers who love scientific novels, or those who are environmentally conscience then you go look for the leaders of those fields. More than likely the leaders in any field of endeavor with have lots of follower. In fact, this rule leads to my second rule.

Simply Powerful Rule #2
Now let’s look at simple rule number two; always follow the followers of those who lead the field. Simply put, “following other like mind subscribers so they will in turn follow you”.

Image representing Twitter as depicted in Crun...Image via CrunchBase
Understand that some will follow you and some will not. In general, many will follow you as a courtesy if you follow them. This is especially true if they are not famous or have few followers. I usually follow anyone who following me unless I dislike what they are saying, selling or doing. However, if they do not follow me back, I have to make a choice whether I want to continue following them. If I like what they are posting, I will probably continue to follow them. However, if they look like they are only trying to sell something or are just looking for followers I un-follow them within a few days.

Remember Twitter set limits on how many you can follow in a session and how long you can be online. These limits are there to try and keep people from gaming the twitter system and to try and keep the spammer from using the system.

Simply Powerful Rule #3
English: A pie chart created in Excel 2007 sho...Image via WikipediaThis leads me to my third simple yet powerful rule; Stay within a 1.5 to 1 ratio of following to followers. You will always need some room to add people you want to follow. In turn, this will also give you room to follow people back who just decided to follow you because of your tweets and not because you just followed them. If your always bumping up against the 2000 follower limit, you will have a lot of trouble growing you’re following.

Simply Powerful Rule #4
My next cardinal guideline is simple and powerful rule number four; “always thanks people for following you”. You will be surprised how powerful being courteous can be. A simple thank you for following goes a long way. In fact, it’s even better if you show your gratitude by providing a token gift like a free white paper, coupon or cool link, as a little bonus. So this simple rule is just that; give your followers a reason to follow you by offering them a gift. This gift does not have to cost you anything and gifts can go a long way towards initially getting people to follow you when your connection is new.

Simply Powerful Rule #5
twitter y macworldImage by juque via FlickrSimple rule number five is related to number four because it also has to do with giving thanks. When sending a thank you tweets, always include links to connect with your followers via other means. For example, add your face book, website or blog URL to your tweets. When you combine your other contact URL’s with the gifts I mention early, you have a powerful means of connecting with your new, found follower.

Simply Powerful Rule #6

The last simply powerful rule I will mention in this article is; to be sweet, re-tweet. Another way to give a gif
t to your followers is to Re-tweet something they’ve tweeted. Re-tweeting their articles and links shows them that you feel what they are saying is important, cool and worth sharing. It also increases the chance they will continue to follow you. Indeed, Re-tweeting can be sweet, for you and your business.

Image representing Twitter as depicted in Crun...Image via CrunchBaseThere you have it a half-dozen simple yet powerful rules you can use to grow your twitter following with out spending a dime on fancy programs that try to game the system. Following these simple yet powerful rules will quickly add to your rank of followers. My next article will provide another set of cardinal rules to help you grow my flock. Until then, that’s my opining, what’s yours?

Hector Cisneros has been an entrepreneur for 30 year, a veteran of BNI for 18 years, and was a BNI director for over 6 years. He is still an active BNI member and follows the philosophy of Givers Gain. He is the owner of several Businesses in Northeast Florida. He actively coaches business owners in the fine art of internet advertising, Networking and Word of Mouth marketing. He is the president of Website Know How, Inc. a holding company for his business ventures that include online advertising, word of mouth marketing, real estate holdings, health and wellness product sales and Adventure sports. He also partners with a new company called Successful Campaigns LLC. This company provides training and support for non profits organizations helping them with their marketing efforts, growth, retention and sustainability.

That’s my opinion, I want to hear yours.

Hector Cisneros is a writer, has been an entrepreneur for more than 30 years, is a veteran of BNI for 19 years and was a BNI director for over five years. He is still an active BNI member and follows the philosophy of Givers Gain. He is the owner of several businesses in Jacksonville, Florida. He actively coaches business owners in the fine art of Online advertising, Business Networking and Word of Mouth marketing. He is the president of Website Know How, Inc. a holding company for his business ventures that include online advertising, word of mouth marketing, real estate holdings, non-profit training/support, book publishing, health and wellness product sales and Adventure sports. Hector's new book 60 Seconds to success, teaches business owners how to get the most from word of mouth marketing by using great 60 second introductions. To learn more about Hector Cisneros, Social Media, Online Marketing or Word of Mouth Marketing visit the Networkers Apprentice workshop http://networkersapprentice.com or my book website at http://www.60SecondsToSuccess.com
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Part 4 of a four Part Series, Common Mistakes Made During a 60 Second Presentation

Sometimes you have to do things in reverse. If you're trying to understand how to create great 60-second presentations. You may just have to first understand what not to do when you're presenting instead. This is part four of a four part series discussing common mistakes made during 60-second presentation. In this last of my four part series, I will discuss five more mistakes that are common from my top 20 list of mistakes. These last five complete your arsenal of mistakes to avoid. Armed with this knowledge you will be able to avoid the pit falls so many networkers make. Each article in the series stands alone in teaching you what not to do. However, I do encourage readers to go back and read the first three parts of this series if they haven’t done so. With all four parts combined, you will be able to avoid 99 percent of all the mistakes networkers make when performing their 60-second presentation. Avoiding these mistakes bring you that much closer to presentation nirvana. It also brings more referrals and the opportunity to make a lot more money. So without any further delay, let's get started.

Common mistake #5 Being asleep at the wheel
I’m always amazed when people hurt their credibility because they are not paying attention at a networking event. We are there to network and give our message so that others can bring us referrals or buy our products. So why is it that someone in the room will not be ready when it’s their turn? Not only are they not ready, they don’t even have a clue that it is their turn! The cure for this is to “be here now,” so to speak. Pay close attention to what each player’s is saying. If you’re following what they are saying, you will notice that the turn is coming your way. Stop fiddling with your cell phone or iPad and get ready. You only get one chance to look good when it’s your turn.

Common mistake #4 Using acronyms
We live in a world that loves and hates acronyms at the same time. Acronyms are great for saving time and space when speaking, reading and writing. However, this is only true if you know what the acronym means. Nothing makes a person feel left out (or worse, stupid) like not knowing what someone meant. Using acronyms is an easy way to make your audience feel “NOT OK”. It will also keep you from getting any referrals. Make sure you don’t use any acronyms; they are bad for your 60-second presentations and bad for business.

Common mistake #3 Cramming 3 minutes into 60 seconds
I can always tell when someone is either new or unprepared to deliver a 60-second presentation. The presenter will rattle off a long laundry list of products or service they provide. You will often notice that they are in a rush. This really becomes apparent when the timekeeper starts to flag them with the 10 seconds left signal and they abruptly stop, then close out their presentation without asking for a referral. Cramming is analogous to try to stuff 10-pounds of rice into a 5-pound bag.

A simple way to fix this problem is #1; prepare by creating several commercials of varying lengths and #2; stay focused on a single subject. Trying to tell your audience everything you do in 60-second is like trying to fill your drinking glass and forgetting to stop pouring once its full. Don't come across as if you’re reading a disclaimer; take your time by using strategic pauses and only talk about one product or service in any one 60 second presentation. Focus will improve the power and clarity of your message. It will also make it much easier to stay within the 60-second time frame.


Common mistake #2 Not asking for a referral
It's quit common to see networkers focus their message entirely on the feature and benefits of their product or service. They will give a wonderful example of how they are different and better than the competition and forget to tell us who they are looking for. The easiest way to help your audience find you a referral is to tell them exactly who you are looking for. Telling your listeners what you do for a living won't get you there! To fix this mistake do what Steven Covey calls "begin with the end in mind". When creating your 60-second presentation, start with the "persons name or profile" you will be asking for. Then create the rest of your presentation with all the parts of your 60-second commercial. Make sure that all the other elements in your presentation leads your audience to bringing you that referral.

Common Mistake #1 Forgetting to empower your listeners
Never make your audience do more work than they want to do. If you’re asking for a referral, remember that 90% of your audience just wants to recognize your request when the opportunity presents itself. However, this is not enough to help your audience take the next step. You want them to introduce you personally. You must tell them how to get your foot in the door. You have to give them specific conversation starters to get you into their (clients/friends), conversation otherwise; they will not act on your behalf. Your referral partners need to know exactly what to say and what to do other wise they will do nothing.

My current 60-second presentations ends with, “Give them my card and ask when I can call.” I also like to ask my listeners to mention any specials I currently have or to talk about how my product/service help someone else in their industry. Other things you can say include directing your referral partners to give out your brochure, website address or to set up a lunch date for the three of you. By being specific and telling your referral partners who to look for, what to do and say, you will greatly increase the chances that your referral partners will act on your behalf. Not being specific will most likely ensure that your audience does nothing. Empower your listeners and get more referral.

This article covers the last five common mistakes from my top 20 list. The 20 common mistake covered in this series constitute the bulk of the most common mistakes made by both beginners and seasoned word of mouth veterans. To avoid making the mistakes listed in this article follow these fixes. Make sure you’re mentally and emotionally present when attending a networking event. Avoid using acronyms; most people don't know what they mean anyway, and it’s a fast way to lose your audience. Prepare a focused 60-second presentation covering only one subject. Focus improves your message and increases your chances of getting a response. Always ask for a specific referral and always use empowering phrases that tell your audience how to get your foot in the door.

I hope this series has been useful to you and your business. If you can think of other common, (or some not so common) mistakes made during 60-second presentation let me know about them. Be sure to leave your comments and tell me your thoughts.

That's my opinion, I welcome yours.

Hector Cisneros is an entrepreneur/businessman with over 25-year experience, is a 17-year veteran of BNI, and was BNI Director for six years. Currently, he manages three businesses, writes and coach's business people in the art of Word of Mouth and internet marketing. He has several intl. published articles covering word of mouth marketing, social media marketing and how to improve your 60-second presentations. His new book "60 Seconds to Success" is aimed at helping business people make great first impressions and make more money through referral and word of mouth. To learn more about Social Media, Internet Marketing and Word of Mouth Marketing visit the Networkers Apprentice workshop at http://networkersapprentice.com/ To contact Hector write him at hecisneros@gmail.com
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Part 3 of a four Part Series, Common Mistakes Made During a 60 Second Presentation

While working with BNI members I am often asked whether I should tailor my 60 second presentation for the specific venue being attended. My answer is yes. You should always tailor your wording, approach, dress and actions for the specific event because this will allow you to be more effective. However most networks do not have the skill or are will to take the time to thing through what they need to do differently to be more effective.

This Third installment of the series on common mistakes made during 60 second presentations cover these elements. This segment of the series brings to the forefront 5 of the most common mistakes dealing with venue and appearance. This articles lays out the 5 problem in a list format and at the same time provide the reader what they need to do to void committing these mistakes. Following this prescription the reader will improve their over all presentations moving then in the direction of getting more referral and making more money. Let's get started.

Mistake#1 Using your 60 second presentation in social networking.

There are two problems with using your business presentations' as a social message. First and most foremost, people in your social networks don't want to see commercials in that venue. That is not why they joined face book and twitter. Second your message will not translate word for word as it would in a live presentation (unless it's a video of your presentation). You have to choose your wording carefully and in general it has to be a softer sell. Social networks are more about sharing not selling. The more you sell to your social network the greater, the chance you getting blocked or removed from their network.

Mistake #2 Using the wrong wording for a specific venue.

What I am getting at here is the mistake of using highly religious statements in a total secular venue or the reverse, using secular language in an all religious venues. A similar mistake could happen when addressing an all female audience while exclusively using masculine wording. Words like men, him, his, and he carry gender exclusive connotations. Woman with strong feminine beliefs don't take kindly to the exclusive use of male gender only statements. The reverse is also true. If you're a Woman presenter and you are speaking to an all male audience, using all female gender language will hurt your credibility. Whenever possible make sure your language is appropriate for the venue. At the very least make sure it is neutral so you don't inadvertently offend your audience.

Mistake #3 Bad Posture
. This mistake can be related to poor delivery and can be tied to your mood and well-being. It is important that you maintain good posture when you speak. Your posture directly affects your delivery. Sometimes I see people sitting when they should be standing or hiding behind a podium or another person. Hiding does not add to your credibility either. Being too casual or appearing slouched does not portray you as being confident. Your body language will be a dead give away. Through your shoulder back, stand tall and look people in the eye. Act confident, stand confident and you will be seen as competent!

Mistake #4 Inappropriate Dress for the venue.
The last item that I will be discussing is also about body language, although it more about what's on your body then the way it moves. I'm talking about looking your best. It is my opinion, it will never hurts your credibility to be the best dressed person at any event. (Unless you are wearing a tux to a beach party). Many networking venues have dress codes and not wearing the proper attire can easily get you embarrassed or worse get you ejected. If an event is Business attire or business casual, ask what that mean. I will usually wear at least a sport coat and most often wear a suite and tie. Ladies should also ask what is appropriate. Many times the dress you're wearing looks stunning but distracts from your message. Also remember that your suite or dress has to fit right. If your attire is not fitted properly, you risk being classified unsophisticated, cheap or just plain ignorant. You don't want to be classified as anything other than professional! It's better to be a little over dressed than it is to be under dressed. If an event is labeled casual, it still won't hurt your credibility to be the nicest casually dress person there. I never wear jeans in any business setting unless the venue calls for jeans! Be appropriate for your industry and for the venue. Try to always look your best. Looking your best help you feel confident and help you carry your message to your listeners.

Mistake #5 Not Being Prepared.
It amazes me when people come to me complaining, saying their not getting referral yet they have not done any preparation for their moment in the spot light. When I see poorly or hastily prepared infomercial's, the person usually looks rushed, out of sync, and unprofessional. The number of "um's and ah's" used as words sky rocket. They often read from hastily written sheets of paper which even make them look more unprepared. A professional does not read a script. They know it. There is no substitute for preparation. A good way to be prepared is to practice often. A good way to practice is to ask people your meeting, (i.e. your referral partners) to listen to your 60 second presentation. This could be done when meeting a person for lunch or coffee. If you are in a networking organization like BNI, practice during your 1-2-1 meetings. Remember practice moves you towards perfect. The more you say your 60 second presentation, the better it will be. Doing this on a regular basis will increase your credibility, get you more referral and make you more money.

Eliminating these mistakes from your 60 second presentation makes you look professional and adds to your credibility. It increases your chances of getting more business because people want to buy from the most credible source. Ignoring these mistakes usually cause the reverse. Make sure you eliminate these mistakes and your well on your way to getting more referral, making more money and becoming the source that fulfills your clients needs.

That's My opinion, I welcome yours.

Hector Cisneros is an entrepreneur/businessman with over 25 years experience, is a 17-year veteran of BNI, and was BNI Director for 6 years. Currently he manages 3 businesses, writes and coach's business people in the art of Word of Mouth and internet marketing. He has several intl. published articles covering word of mouth marketing, social media marketing and how to improve your 60-second presentations. His new book "60 Seconds to Success" is aimed at helping business people make great first impressions and make more money through referral and word of mouth marketing. To learn more about Social Media, Internet Marketing and Word of Mouth Marketing visit the Networkers Apprentice workshop at http://networkersapprentice.com/ To contact Hector write him at hecisneros@gmail.com
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Part 2 of a Four Part Series, 5 More Common Mistakes Made During 60 Second Presentations

Once a month I do a free work shop teaching BNI members how to improve their "Sales Manager Minutes", aka 60 second presentations. As a BNI Director and business consultant, I get the privilege of helping people fix their word of mouth marketing mistakes. During these monthly training sessions I am asked lots of question about how do create and deliver great 60 second presentations. My sessions always start out with this question. Let me hear what you're doing now. This evaluation process allows me to help them focus on eliminating any of the 20 most common mistakes I hear.

This article is the second installment of a four part series. In this segment I will discuss 5 more of the 20 mistakes that I often see. Reading all 4 articles will give the reader the cure for all of these so common aliments. Eliminating a few of these mistakes from your 60 second presentation and you will start to see real results. Eliminate them all and the referrals will come rolling in. So let's get started on segment 2.

Mistake #1 is NO Pain!
I often see 60 second presentations where the person does a good job of describing their product or service but leave out the potential customer pain. I try to include 2 or 3 customer pains in all my infomercials. Adding the customer's pain to your description of your product or service, really make the message pop. It helps clarify the "why" for your listener and clarity produces power. What kind of power you ask? It gives them the power to act; it motivates someone to take action on your behalf.

Mistake #2 NO Emotion
60 Second presentations need to be delivered with feeling in order to be perceived as genuine. Without passion, you come across as fake. Emotions' help the listener empathize. They are more likely to listen and get involved if the believe what you say. Saying things with emotion and passion gives you this credibility. If you come across without passion and emotion your message will be flat and your listeners' will be turn off and will tune out.

Mistake #3 Poor Delivery
This can be related to not being passionate about your subject but it can also be just a poor delivery. What I am talking about here is your pace, intonation and volume. Going to fast or going too slow can turn off your audience. For some, going too fast carries the connotation of "of a disclaimer". Going to slow carries the connotation of being boring. Being too loud, equates to obnoxious, too quiet, being timid. A good deliver is varied in pace, intonation and volume. When you speak with emotion and passion this often automatically happens. Remember that presenting has many elements of acting in it. These techniques can be master through practice. Take the time to "rehearse your lines". Once they are fully memorized, you can then start to work on the other elements of the presentation. Remember to have fun while you're being serious. This will help you be more authentic and being authentic can help sway your listeners.

Mistake #4 Leaving out "Door Opener"
Door openers are statements used to catch a person's attention. Door openers are word hooks like "on sale, limited offer, free and guaranteed". Most people automatically pay more attention to these words because most people want to take advantage of or at least know of these "specials". Using "attention getting words", gives your referral partners the ammunition to get your foot in the door. Use them and you will get more referral and more sales.

Mistake #5 Using Profanity
I don't often hear profanity used in presentations but when I do, WOW, it doesn't make the presenter look good. Even using phrases like "stuff happens" brings you close to being in a bad place. You may hear laughter when it is used but it will never increase your credibility or make you look more professional. I have even seen great 10 minute presentations totally destroyed because they used one bad word during their presentation. One word out of several thousand and their presentation was remembers for the one bad word. Never use profanity in your 60 second presentations. It will destroy your entire effort. It may be good tool for comedians working the adult's only circuit but its bad news for your 60 second or 10 minute presentation.

My next article, (segment 3), will discuss 5 more common mistakes made during 60 second presentations. Each segment will help the reader eliminate 5 possible mistakes that they may be making, until we have covered all 20 possible mistakes. Eliminating any of these mistakes improves your ability to communicate effectively. Each new attempt will bring improvements, focus and message clarity. Look for Segment 3 covering 5 more common mistakes to be out real soon. Until next time, work hard to eliminating the 5 mistakes covered here. Doing so will move the reader closer to their first perfect 60 second presentation. Until next time.

That's my opinion, what's yours.

Hector Cisneros is an entrepreneur/businessman with over 25 years experience, is a 17-year veteran of BNI, and was BNI Director for 6 years. Currently he manages 3 businesses, writes and coach's business people in the art of Word of Mouth and internet marketing. He has several intl. published articles covering word of mouth marketing, social media marketing and how to improve your 60-second presentations. His new book "60 Seconds to Success" is aimed at helping business people make great first impressions and make more money through referral and word of mouth marketing. To learn more about Social Media, Internet Marketing and Word of Mouth Marketing visit the Networkers Apprentice workshop at http://networkersapprentice.com/ To contact Hector write him at hecisneros@gmail.com
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